Trade Cycle Management

Trade Cycle Management

Shorten the cycle of ownership

Trade Cycle Management is designed to shorten the ownership. The strategy is designed to bring your customer back to the dealer every 2 or 3 years. Rabello has been one of the pioneers since 1993, launching Trade Cycle Products in the US, Europe and Latina American markets.

Original form of CRM

Trade Cycle Management is the oldest form of CRM (Customer Relationship Management), and still is a very powerful tool to sustain customer loyalty and retention,










Incremental business

Trade Cycle Management continues to be the main source to generate incremental business through the sales a new car and the trade-in of used cars.










Through the strategy of "FARMING" RG Loyalty consultants use the database of the distributor implementing specific actions to advance renewals, increasing sales and the loyalty index.

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